About Vereli
Vereli is built and run by Vereli — a business made by Australians, for Australians.
Why it exists
Abandoned checkout recovery is not a new idea. What is unusual is doing it in a way an Australian merchant can actually defend.
Most recovery tools are built for the United States and adapted afterwards. That adaptation is where the problems start: sender rules that assume a US regime, consent handling that treats "implied consent" as good enough, and messaging that goes out at whatever hour the scheduler fires. Australia has its own rules — the Spam Act, the ACMA sender register, carrier verification — and they are not a footnote you can bolt on later.
Vereli was built the other way around. The compliance rules came first, and the product was built inside them. That is why every send passes the same checks in code, why the AI cannot invent a discount or talk its way past an opt-out, and why setup involves a carrier wait we would rather explain than hide.
How it's built
Deliberately narrow. Vereli does one thing — recover revenue you have already earned and nearly lost — and it does not try to be a marketing suite, a support desk, or a campaign builder. Each of those is a different product with a different failure mode, and doing them badly alongside this would make this worse.
The parts that matter are enforced structurally rather than by policy:
- Consent, opt-outs and quiet hours are checked before every send, in one place every send path runs through. Not a setting anyone can switch off.
- The AI has no way to invent a discount or set a percentage. The interface it talks to cannot express one.
- Every recovered dollar carries a unique code, so the number Vereli reports is one you can find in your own Shopify orders rather than take our word for.
Who it's for
Australian Shopify merchants, roughly A$250k to A$10M in annual revenue — big enough that abandoned checkouts are real money, small enough that nobody has time to chase them manually.
If you are outside Australia, Vereli is not the right tool for you yet. We would rather say that than take your money and send from a number your customers do not recognise.
Talk to us
support@vereliapp.com — a person, not a queue.
During the pilot, that person is the founder. If something is broken, saying so directly is the fastest way to get it fixed, and early merchants shape what gets built next more than any roadmap does.